Download PDF , by David Airey
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, by David Airey
Download PDF , by David Airey
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Product details
File Size: 32425 KB
Print Length: 288 pages
Publisher: Rockport Publishers (January 1, 2019)
Publication Date: January 1, 2019
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07NMN1N4S
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Amazon Best Sellers Rank:
#388,109 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Look... I'll cut to the chase. This is another fantastic release by super talented designer, David Airey. This book provides such invaluable insights offered by some of the industry's most fervent leaders on visual branding and identity design. Purchase it. Study it. Display it in your design studio. Enjoy!
Got really excited about getting this book since I'm looking forward to getting back into creating designs. Now I'm not sure, but I thought this would be brand new or in good condition yet as you see that is not the case at all here. And I must say I'm not very happy all how I receive the book....
Purchased this for my cousin. He is Very satisfied. No complains. Thank you.
Amazing book
In contrast to many other books dealing with branding and corporate identity, this book deals with the origins of branding.Case studies with practical relevance provide the readers with an excellent opportunity to immerse themselves into the subject area. The individual case studies are illustrated with concrete examples of how the company or organization concerned has mastered its branding challenges. At the end of each case study, the author has listed key points that make it possible to get a quick overview or to briefly reconsider what has been learned.With his book, David Airey has managed to give readers a broad and interesting overview of how companies and organizations of all sizes and industries successfully design their identity.This book will not even be read through and then put away but will be a constant companion for creative people who will regularly use it as a reference and inspiration book.
Identity Design is a must-read for anyone pursuing a career graphic design and not just those designers, I think it's a book that everyone in any design related industry can learn from. It lays out 16 case studies from brand identity designers all over the world, the process from the initial inquiry and every step in between. Almost every case study covers these topics:Initial questions, proposal, time frame, Pricing, terms & conditions, client negotiation, handling payment, research & strategy, when to stop experimenting, the number of ideas to present, generating ideas, deliverables, client presentation, brand guidelines, copyright & trademarking and, measuring the outcome.The book is beautifully designed, obviously for a book on this topic. All cases studies follow the same format of questioning by the author, so it's a great way to compare how these studios and designers work. The stories are easy to read, relatable and, offer answers to the questions that every aspiring designer has. It's is are a source of inspiration for anyone looking to different approaches of working with clients.
Somehow Airey manages to be both high concept and refreshingly granular and approachable in his detailed description of both branding/design and running a business that produces them.This book contains valuable lessons for any business services professional whose work is consultative.
Pleeease, make a digital version for this book :)
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